(Promo)ting yourself
Yesterday, Julia gave me a stack of promo cards that she was about to throw out. It almost made me laugh out loud because I have heard so many of my teachers say things about photo editors not even giving your promo card any time of day and even still, it is vital that you send them. She recommended I look through them, research some of the photographers, and note a few things.
It wasn't too hard to pick out the great from the okay and the okay from the just, bad. I think the term 'convenience' should always be runningthrough yourmind when you are working on promos, mailers, your website, blog, or business card.I have been sitting in this office for a few weeks now, and I see how busy things can get in an office. So many people are working together to create something and a LOT of communication is necessary; this takes a lot of time, and as we all know, 'time is money.' The promos that I thought were most effective were simple. They had maybe 1-4 images, clean-easy to read text, and the basic contact info. I have always thought this to be the most effective way of making a promo, but it was nice to see some professional examples, that had actually been mailed and looked over by an editor.
Some photographers (from the stack) that I found interesting:
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